What Even Is Search Engine Optimization?

SEO stands for Search Engine Optimization, which enhances your site to become more visible to search engines. Search Engine Optimization presents your website to allow each search engine to identify what it is about and deliver appropriate pages to potential customers looking for what you have to offer.

How Does SEO Work?

SEO matters the most for search engines such as Google, which most people around the world use. SEO also helps you reach people who use Bing, the second most-used search engine worldwide. It works by providing search engines with the title tags, keywords, and other information that they need to know what your website is about and compare its relevance to other sites focused on the same themes or topics. When your website is optimized in this way, it’s in a position to get a lot of unpaid or organic traffic from the two major search engines.

The search engines use many factors to decide which website will give searchers the most valuable content. These factors are known as search engine ranking factors, and they include things such as the number of tweets a post has received, the number of inbound links that a web page has, the length of the content, and the types of tags that are used with the images that are on each the website.