How To Expand Your Small Business Accounting Firm In 2021

Jordan Poynter
5 min readJan 27, 2021

Accountant Marketing Strategies for 2021

Having your own accounting firm is a challenge. Bringing on new clients and being in constant acquisition mode is difficult. From the time you open your firm, you are constantly seeking out individuals and businesses that currently need or could potentially need your service. In 2020, going into 2021, the most common answer when you do not know where to start is “Google It.”

With this in mind, we are going to go through the top digital marketing strategies from our team that will allow you to take advantage of everything digital marketing has to offer to your accounting firm. Do you currently have social media goals going into the new year? Are your local directories like Google My Business and Bing Places for Business optimized? Is your firm running Pay-Per-Click Advertisement on Google, Facebook, or LinkedIn? Answering these questions and configuring marketing goals for 2021 will be a great place to start for your firm. Implementing these strategies will make you visible online and will allow you to outperform competitors that are behind on their online presence.

Accountant Marketing Strategies

Below are our top marketing strategies going into 2021 for Accounting Firm’s to take full advantage of the lead generation power of…

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Jordan Poynter

Founder Elevated Edge Marketing | Partner Modern Concrete Contractors | Charlotte, NC