2021 Citation Building & Management for Local SEO

What is Citation Building?​

Citation building is nothing but building online references to a business that highlights the name, address, and phone number or simply NAP of that business.

Basically, when we discuss the citations for an SEO, we are discussing various businesses on various websites.

Most citations take the form of an online directory for numerous businesses. However, there are many other different types of citations as well.

Although most citations require minimum details such as the names, addresses, and phone numbers, some websites allow you to add additional information.

Why Are Citations Important For A Small Business?​

Citations play a major role in ranking a page in the local search results. Having your business listed in directories tells Google that your business is legit and is trusted by the users.

The accuracy, quality, and the number of your listings and online directories’ reputation can impact how Google perceives your business.

For this reason, it is crucial to build and manage citations across all the platforms. Apart from being a major factor in ranking, there are several other benefits of citations as…